Web design

This is your first impression to your customer base. Your landing page and overall user experience is top priority. This will help you to convert potential customers into clients.

Foundation

In this fast paced world that we find ourselves in today, having an excellent user experience is top priority. Creating this is crucial to converting lookers into bookers.

Ask yourself: How do you tell your story? Do you have an easy automated booking system? Are you running ads with little to no conversion? Trying to keep up with this ever changing digital landscape?

Having a great landing page and user experience is the start!

First impressions are everything!

Your website is the foundation of your marketing landscape. It acts as the central destination for potential customers who engage with your ads, search for your services and receive referrals.

It is where your customer will learn about your offer, schedule bookings and ultimately decide whether or not to become your customer. So with this being said, without an engaging and optimized site, all other marketing efforts crumble.

So this is why we focus on laying a solid foundation. Our team will work with you to understand your needs and create a site that not only attracts but also converts lookers into bookers.

Better Website
=
More Clients

Giving vistors a better experience

A website that focuses on giving your visitors a seamless experience will turn them from lookers into bookers.

Fast loading times, easy navigation, engaging content and creating top down funnels, through storytelling, are some of the first steps towards a great user experience.

Top down funnels

Curating engaging content and utilizing storytelling to create awareness are fundamental to grab your users attention. Helping create interest by educating users on the experience that you will offer. Executing this correctly will turn interest into intent.

Turn traffic into transactions

A good looking website will only get you so far, without conversion rate optimization, you could be missing out on potential clients. Having a focus on improving bounce rates, website performance and overall user experience will tip the odds in your favour.

Mobile optimization

According to statistics the majority of website traffic comes from mobile devices. “61% of website traffic is from mobile users.” Having your website optimized for mobile use will allow you to never miss an opportunity.

The importance of your foundation

81% of consumers will research a business before committing to pay them.

A lot of this research will be based on your website, so make sure it’s good.

Around 99% of consumers use the internet to discover and find local businesses.

Tourists new to the area will want to find local activities or accommodations in the area and they will probably use google for this. Even locals will use it to find new things to do on the weekend.

75% of consumers admit to judging a businesses credibility by the design of their website

This statistic speaks for itself

Almost 40% of users will disengage from a slow website

Not only is it important to have a great design (front-end) but optimizing the back-end is essential to keep viewers engaged.

61% of website traffic comes from mobile devices

A lot of websites are only optimized for desktop use but this is a grave mistake, for it results in a lot of missed opportunities.

Personalized Calls to Action (CTAs) can significantly boost conversions, with a reported 202% higher conversion rate compared to generic CTAs.

Personalizing and humanizing your website, if done correctly can be a powerful way to engage your potential customers, create awareness and intrigue.

Focus Points

Web Design

Having a clear structure and focus is essential. Creating a great user experience through a storytelling approach will reflect the experience you offer. Getting this right, will guide the potential customer towards their next adventure

Website Optimization

Fast, responsive A-grade websites that are regularly monitored and optimized for peak performance create an excellent user experience.

Mobile Optimization

As the majority of website traffic comes from mobile users. Having an optimized user experience across mobile and tablets will inevitably lead to more bookings.

SEO

Search engine optimization has many approaches. Utilizing technical SEO, keyword research, backlinks, data analytics and much more. Ultimately the aim is to rank higher on search engines, this will help drive more traffic to your site.

Booking Intergration

Staying organized can be a challenge when dealing with multiple clients. Having an automated booking integration system helps create efficiency and schedule clients with ease.

Conversion Rate Optimization

A/B testing is important for CRO. By measuring specific data sets we can tweak pages and content. This will ensure higher rates of engagement and conversion.

“We at Lyteflow have spent our lives looking at the tourism sector to escape the hustle and bustle of the day to day, seeking adventure and blissful times.

We have grown to appreciate what these experiences can offer and we now aim to give back to the community that has given us so much.

Formulating strategies for success in the digital landscape is where we thrive.”