Email Marketing
Utilizing email marketing campaigns and automation can allow you to cultivate returning customers, boost sales during low seasons and market specials during peak seasons.
Awareness & Growth
Around 4.48 billion people use email globally. No other channel comes close to this level of reach. If Email marketing is utilized correctly it can be one of the most effective forms of digital marketing.
You can use email marketing to send out monthly newsletters that will keep your current client base in the know and encourage returning customers. Automated drip campaigns can be used to send out specials, warm up potential customers and generate leads.
Investing in email marketing automation can streamline a great user experience. By creating relevant touchpoints that are sent out to your customer along their journey through your experience.
Is Email marketing still worth while?
Of course! But sending spammy emails all the time will annoy the the lead and prove ineffective and damaging to your reputation. If done correctly though, it can still be a highly effective and valuable strategy to generate leads.
A good strategy takes into account the structure, the copy, frequency and humanization of the message etc.
Creating and implementing a campaign that builds trust and credibility can create more leads and bookings.
With your customer on every step of the journey
- Re-engage with customers to build a relationship and encourage recurring clients
- Win over new potential customers
- Grow your brand awareness at scale
- Encourage conversions at relevant touchpoints
Key Focus Points
Campaign Structure
A well thought out structure is necessary to create a compelling campaign, to build trust and boost conversion.
Paying attention to frequency, language, tonality and timing will allow you maximize your ROI.
Campaign Management
Utilizing multiple email campaigns can yield great results.
Making use of newsletters, drip campaigns for offers/deals and automated campaigns for user experience can drive lead generation.
Automation
Creating relevant automated touchpoints that are sent out along your customers journey will build trust, add value and encourage retuning clients.
Having a strategic approach to structure, persuasion and humanization ensures your email campaigns lead to higher engagement and improved conversions.
“We at Lyteflow have spent our lives looking at the tourism sector to escape the hustle and bustle of the day to day, seeking adventure and blissful times.
We have grown to appreciate what these experiences can offer and we now aim to give back to the community that has given us so much.
Formulating strategies for success in the digital landscape is where we thrive.”
