Google Ad Funnel
Creating google ad campaigns that are targeted to your ideal audience persona will increase brand awareness and ultimately generate more leads.
Awareness & Growth
Google ads presents us with a powerful tool to increase your visibility to potential customers.
Not only does it give us the capability to attract a “warmed up” audience, google ads allows us to tailor your campaigns to specific demographics.
Careful use of keywords will create more engagement. This is the initial introduction to your top down funnel.
With analyzing the performance metrics of your ads, we can optimize your campaigns to be competitive with your keywords and maximize the return on investments.
Boost your leads with click-worthy Google ads
- Target potential customers already interested in your offer
- Increase your business’ visibility on Google
- Flexible budgeting with pay-per-click model
Key Focus Points
Campaign Type
Defining what your goals are and what campaign will be the best to achieve those goals is essential to move forward and create effective ads.
Keyword Research
Conducting thorough keyword research will help search engines place ads in front of potential clients that are more interested and engage in your offer. This will provide your business consistent warm leads.
Writing thoughtful ad copy is crucial in persuading the potential client to engage with your ad and send them to your landing page to convert them from lookers into bookers.
A landing page is where you will present the viewer with your unique value proposition. Creating compelling copy, strong call-to-actions (CTA) and engaging visuals will further entice the viewer to take the plunge and make a booking.
By collecting and studying the data from your Google ads, we can key gain key insights on areas of improvement and opportunities for growth. Through this we can optimize your sales funnel to maximize your ROI.
Refinement
After analyzing the data, we can refine and A/B test your campaign. Optimizing the keywords, phrases and tweaking your landing page content will allow continuous improvement to your conversion rates, leading to higher ticket sales.
“We at Lyteflow have spent our lives looking at the tourism sector to escape the hustle and bustle of the day to day, seeking adventure and blissful times.
We have grown to appreciate what these experiences can offer and we now aim to give back to the community that has given us so much.
Formulating strategies for success in the digital landscape is where we thrive.”
